Kassidee Erin Photography

When Kassidee Erin Photography came to G3 Creative, she had a clear vision for a brand that felt vintage, Western, feminine and uniquely hers. She wanted the design to incorporate native Nebraska wildflowers, including lupine, while still feeling timeless and authentic to her style.

G3 Creative brought that vision to life through a custom logo featuring vintage-inspired typography, Western details, decorative scrollwork and hand-selected floral elements. The full-color palette uses rich espresso and saddle browns as its foundation, accented by warm white and pops of dusty pink, goldenrod yellow and lupine blue inspired by the native wildflowers woven throughout the design. The result is an earthy, nostalgic color palette with just enough color to make the floral details stand out.

Kassidee had previously been told by other designers that recreating the style she envisioned could cost thousands of dollars. G3 Creative was able to create a custom identity that captured the look she wanted at a fraction of that cost - without sacrificing the detail or personality that made the brand feel like hers.

Beyond the logo itself, G3 Creative developed a complete branding guideline to give Kassidee the tools to use her new identity consistently across her business. The guidelines outline the approved logo variations, color palette, typography, decorative elements and usage recommendations, along with the necessary logo files for both print and digital applications.

The finished brand is warm, Western, feminine and unmistakably her own - a visual identity designed to feel just as authentic years from now as it does today.